Saturday, 31 July 2010 16:00
Written by Joanne Tucker -Press Telegram Long Beach, CA
LB-based Hispanic Chamber of Commerce unit focuses on development, partnerships
LONG BEACH - With new projects taking root, the Regional Hispanic Chamber of Commerce has evolved over the past 10 years into a multi-missioned leadership developer.
Based in Long Beach since 2004 after a move from the Inland Empire, the group focuses on advising small-business owners by providing them with information on how to raise capital, according to Sandy Cajas, president and CEO of the Regional Hispanic Chamber of Commerce.
Since the development in 2007 of the educational branch of the chamber, the Regional Hispanic Institute, student and community leadership has become the focus of the RHCC.
Aside from the Institute establishing a program that annually offers five Cal State Long Beach business students paid summer internships, the organization's newest project is CREER, the Center of Regional Entrepreneurs and Economic Research.
After recently submitting a grant application to the California Hispanic Chamber of Commerce to start the center, the organization is collaborating with the Small Business Development Center, CSULB College of Business Administration and 1st District Councilman Robert Garcia, Cajas said.
CREER would offer graduate business students a chance to work in the community and teach business concepts to small businesses, according to Michael Solt, dean of the CSULB College of Business Administration, who is also on the advisory board of the Small Business Development Center.
the results of a pilot program launched over the spring, Solt said he wants to continue to nurture the idea.
"I think the students were surprised in how much they learned in becoming teachers," Solt said, adding that "it definitely benefits the students and the community, so we're looking to expand this program over the coming year."
Cajas said that eventually the program would look at the "needs, strengths and weaknesses of the area to provide the businesses with tailored resources." The chamber will know in about a month if it received the grant, according to Cajas.
Richard Coronado, who was part of the Hispanic Business Student Association when he was an undergraduate student at CSULB, helped create CREER after an internship. Coronado then landed a full-time job with the Small Business Development Center, a relationship that he said would have been impossible without the Regional Hispanic Chamber of Commerce.
In November 2009, Coronado and other members of the first internship class established the Junior Chamber of the Regional Hispanic Chamber of Commerce, which is leading the way with Coronado as president for the CREER program.
The Junior Chamber also acts as the bridge between the Institute and the internship program, in which Junior Chamber members serve as mentors to the interns.
The RHCC, part of the California Hispanic Chamber of Commerce and the U.S. Hispanic Chamber of Commerce, continues to work with its members as well. According to Cajas, the chamber helps members apply for loans and facilitates accreditations, networking and training.
The chamber also advocates for minority small-business owners. "Business is not about one ethnicity," Cajas said, noting partnerships with the Cambodian-American Chamber of Chamber of Commerce and the Long Beach Black Chamber of Commerce.
Cajas attributes getting Lt. Gov. Abel Maldonado as the keynote speaker at last week's seventh annual Southern California Business Development Conference at the Hyatt Regency Hotel to the chamber's growing list of partners.
Partnerships have been important in the RHCC's success, Cajas said, with "Success Through Diversity" frequently the theme of the chamber's annual conference.
The California Hispanic Chamber of Commerce will reveal the winners of several competitions this month in which the RHCC is up for five awards, including Chamber of the Year and Chamber Executive of the Year.
The RHCC has grown to more than 400 members from Santa Barbara to San Diego. Membership is $500 annually and includes admission to all the chamber's events and individual advisory sessions.
In advancing the chamber to its current state, "I'm not saying it's been easy," Cajas said. "It's tough, but it's for a good mission."
For more information about the Regional Hispanic Chamber of Commerce, visit www.regionalhispanic cc.org.
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